DBP Albee Square Halloween credit Argenis Taveras for Downtown Brooklyn Partnership

Jun 2023

Consumer Marketing Toolkit

Learn how BIDs can use social media, local news, and other marketing tools to promote their businesses, increase sales, retain customers, and more.
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A performance on Arthur Avenue, Little Italy in the Bronx, Courtesy of SBS

How to use this guide – think of it like a cookbook!

Key Definitions and Ideas

Budget # of BIDsAverage Total Expenses Average Marketing Expenses% of Total Expenses Average Public Events HeldAverage Marketing Materials Distributed Average total social media & email subscribers
$250K- $500K18$348,280$50,60314.5%214,9084,573
$500K - $1M13$653,389$62,4749.6%214,30334,520

Source: SBS FY21 BID Trends Report


Write and Distribute a Press Release


Organize a Press Conference

Hudson Square Press Conference

Source: Hudson Square BID opening of Hudson Street with Mayor Adams


Grow Your Newsletter Mailing List and Monitor Impact

Helpful Tips

Downtown Brooklyn Beat Newsletter

Source: Downtown Brooklyn Partnership


Engage Social Media Influencers Effectively

Tampa Downtown Partnership Influencer Program for their Winter Village Annual Event

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Define Your District’s Customer Personas


Customer persona example prepared by Streetsense



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