Schlitzaprk

Jun 2023

Branding Toolkit

A district’s brand is a powerful tool that can help a Business Improvement District (BID) attract businesses, visitors, and investors by fostering a positive image and identity for the district and the organization.

How to use this guide – think of it like a cookbook!

Key Definitions and Ideas

Downtown NOLA versus Downtown Development District

Centercity district branding resized
Hollywood partnership branding resized
Brandmatrix
Hudson Square BID Manhattan 34 Street Partnership Manhattan Brownsville BK 2 Brownsville BK
1

Determine the Effectiveness of an existing BID Brand

2

Define a Branding Budget and Engage a Branding Partner

Budget Component Estimated Cost

Naming

$2,500 - $7,500

Logo Design

$2,500 - $10,000 or more depending on the level of customization, the number of concepts presented, and the experience of the creative team

Visual Elements (palette, typography)

$1,000 - $5,000 or more

Messaging Elements (tone, message, tagline)

$2,000 - $10,000 depending on the depth of the strategy and the level of customization

Brand Guidelines

$3,000 - $15,000 or more depending on the level of detail and customization

HP Branding Example 1 1

Examples of elements of branding and how to implement them.

3

Establish Brand Goals by Incorporating Community/Target Audience Feedback

4

Develop a District Logo

Schlitzaprk

The Downtown Milwaukee Business Improvement District commissioned a mural that defines the destination of Schilz Park and offers a nod to Milwaukee’s legacy and history as a home to many breweries.

Tips for Turning a District’s Brand into Public Art

Acknowledgements

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