A performance on Arthur Avenue, Little Italy in the Bronx, Courtesy of SBS
Goal setting
Who do you want to engage: new customers vs existing?
Determine your main motivation: relationship and trust building vs revenue boosting
Consider centering events around holidays, cultural events, & anniversaries
Understand the businesses’ needs: do businesses need a boost during a specific time of the calendar year or a certain night of the week? Do businesses need visibility with a specific clientele?
Define
Type of event: shopping, street fair, live music, family forward, draw/celebrity
Venue: park, street closure, shop/bar crawl, food festival
Identify potential partners
Your budget and your program
Plan
Hold planning mtg and schedule subsequent weekly meetings
Develop a week-by-week logistics timeline, plot out permitting deadlines, researching and hiring outside vendors, and researching and cultivating partners
Establish staffing plan, identify roles, delegate tasks and responsibilities
Establish marketing plan and incorporate into the event timeline
Execute
Review progress at weekly meetings
Evaluate and shift responsibilities and deadlines, as needed
Create “day of” contingency plans including changes to weather, staffing, and vendors
Be flexible and employ best customer services practices at all times with all people
Shout out
Thank all volunteers, partners, and vendors
Keep the event momentum going with social media and newsletter shout-outs
Remember you can never say thank you too many times!
Funded By
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