Director of Communications

The Director of Communications plays a key role in advancing RPA’s policy priorities with media, partners and stakeholders, and the public at large. The Director is also responsible for elevating RPA’s visibility, reputation and effectiveness by disseminating research products, coordinating events, and developing social media, web content and video campaigns.

The Director of Communications reports to the Executive Vice President and works closely with a peer group of senior staff. They are supported by RPA’s Creative Director, Communications Associate, Campaign Associate, and external consultants.

Responsibilities include

Develop and execute RPA’s message and vision

  • Set and drive the organization’s overall communications and media strategy

  • Respond to media enquiries and coordinate media outreach

  • Track and evaluate the level of engagement for RPA’s lead constituencies

  • Develop organizational and campaign messaging that is consistent, timely and relevant

  • Engage staff and members of RPA’s board of directors as spokespeople for the organization

  • Oversee the development and distribution of all print and electronic collateral, including policy briefs, technical reports, and newsletters

Work with leadership to set, articulate and help deliver RPA’s top programmatic priorities

  • Develop communications plan to advance RPA’s policy goals

  • Draft and/or edit key advocacy and communication materials, including statements, testimonies, press releases, op-eds

  • Support advocacy efforts with civic and business partners, elected officials, and the public

Strengthen RPA’s digital presence

  • Oversee the development of materials–including maps, images, videos, and other collateral– explaining RPA policy issues and positions

  • Create strategies for maximizing RPA’s use of social media tools and oversee their implementation

Elevate RPA’s brand

  • Help shape the content and promote the RPA Assembly, RPA’s most visible event of the year

  • Expand RPA’s presence in local and national media outlets

  • Manage strong contacts with reporters in NY, NJ, CT and nationally

Manage internal communications

  • Prepare staff for media appearances and public speaking engagements

  • Organize trainings and provide resources to build staff capacity for public speaking, social media and interactions with reporters as needed

  • Track upcoming RPA Lab posts and reports and ensure proper awareness and dissemination of deliverables with staff, the board of directors, partners, and agencies

  • Strategically support the development department by lending marketing expertise to membership drives and other fundraising initiatives, including the creation of fundraising materials (brochures, annual reports)

Manage the communications department

  • Lead a team of three talented staff members

  • Oversee and manage external communications consultants

About RPA

RPA is an independent non-profit organization that works to improve the economic health, environmental resiliency, and quality of life of the New York metropolitan area. Through research, advocacy and planning, RPA focuses on transportation, environment, housing and community development. The values of equity, health, sustainability, and prosperity guide RPA’s work.

RPA is based in New York City, with offices in Newark, NJ; Princeton, NJ; and Stamford, CT. We encourage a challenging, collaborative, and fun work environment. We believe in work-life balance and value and promote diversity and equity.

Employment and promotional opportunities are equal opportunity without regard to race, color, gender, age, sexual orientation, disability or any other protected class as established by law.

To apply for the job, please submit a resume, cover letter and writing sample in one document using the form below.

Expected annual salary range: $85,000 - $115,000